you're a boss in the making

Are you the type of woman who has always dreamed of owning your own business? What if GBNYC could help you significantly shorten your learning curve and work with you on a 6-week program to accelerate the success of your business? Would you be less likely to fail, be less frustrated and enjoy the process more? Of course! Not to mention it would ultimately save you tons of cash and quality time for your business. We what to help you save time  and avoid the costly mistakes that most new entrepreneurs make.

The She Means Business Incubator Program is an all-in-one resource to bring your business idea to fruition. Our team of business development experts’ will work with you for 6 weeks to develop your business, minimize startup fees, and attain the initial success you desire. 

To achieve any form of success as a young businesswoman, you need to learn from others that have already been there and done it. This is what mastery requires. Our research-proven methods are what many six-figure entrepreneurs used to make them successful in their business ventures today. So why not you?

That's why GBNYC created the 6-week Business Incubator Program and we are extending this invitation for you to join. The She Means Business Incubator Program will help you move from the ideation phase to the startup phase faster. We focus on establishing a solid business foundation based on a core mission and pillars of individual success. 

The next cohort launches in September 2020 and 20 business owners will be selected to participate in Cohort 2. Participants will learn how to develop profitable and scalable business models.  At the conclusion of the program, participants will have the opportunity to pitch their company in the She Means Business Pitch Presentation and potentially win a She Means Business starter grant. 

All participants must dedicate 5-10 hours per week to successfully complete the program. The program structure is meant to be time-efficient and accessible to business owners with full-time employment.



The 6-week Incubator Program is a good fit for:

  • Early-stage entrepreneurs that are in the ideation phase or have been in business for less than 3 years and/or have earned less than $10,000 in revenue

  • Ambitious women founders willing  to make a financial investment in their business

  • Self-motivated individuals who are able to dedicate 5-10 hours to self-paced learning and attend virtual masterclasses & webinars in New York City 

  • Women who possess a growth mindset and take responsibility for their own failures and successes.

The SMB Incubator is our do it together group program for self-motivated entrepreneurs who want to create a business both on and offline in a convenient way.

By following this program, you will take concrete actions in building a sustainable business enterprise. Our program facilitators work with a wide range of sectors to refresh and assist women grow their businesses and become outstanding bosses. 

Please note this program is not suitable for current businesses that have been in operation for more than 3 years and have earned more than $10,000 in total revenue.

Online course


The online program is comprised of 6 modules. Each module takes 1 week to complete.




Live Virtual Masterclasses that occur from the comfort of your home. We use state of the art technology that helps you feel like you are in a real classroom.


24/7 support is offered for the online course. Office hours with program staff is available weekly by appoinment.


We provide funding resources throughout the program from our corporate sponsors.

A sizeable SMB grant may also be available based on program funding.


your way

Your assigned mentor will work with you 1-on-1 throughout the duration of the program. Consider this your access to business coaching minus the hefty price tag.

Application Deadline

What's Inside the Program?

Your Dream Team



Elle Jones



Nawa Lodin

Fox Rothschild LLP

Mindset Coach

Dayna Heckstall

Certified Clinician 



Jennifer Tsitsopoulos

Innovation Consultant

Financial Advisor

Ramona Cedeno, CPA


Applications are


Applications open

June 15, 2020

Please complete your application using the button below. Incomplete applications will not be reviewed.

Video Testimonials

Have a Question? We Have Answers!

Here are a few commonly asked questions about the program:


What is a hybrid program? 

A hybrid is a combination of online and in-person facilitation. Weekly assignments and modules will be available in an online course format. Live virtual business development sessions will every week for the duration of the program.


Is there an age limit to apply?  

Yes, applicants must be at least 18 years old to apply and gain entry into the program.


Is the incubator program only for women? 

Yes, our mission is to create profitable female-led businesses. We will be developing a co-ed program shortly.

Are there any types of business SMB won’t accept into the program?

We will not accept illegal businesses of any kind into the incubator program. Additionally, we do not accept MLM (Multi-Level Marketing) businesses.

I don't live in New York City can I join the program? 

Yes, the program is accessible to anyone living within the 50 States & US Territories.


What are the topics of the Masterclasses?

All three (3) masterclasses align to the curriculum taught in the online modules. Masterclasses offered will be Business Legal, Brand Like a Boss, and Million Dollar Mindset.

Will there be an application fee for applying? 

Nope, there is no application fee required for this program.


How much of an investment would I have to make? 

The program fee as of May 2020 is $1299.00. The She Means Business Incubator requires a one-time fee which includes a non-refundable $200 seat deposit that must be made seven (7) business days after an acceptance decision.


Will there be a payment plan? 

Yes! The payment plan details will be made available in Mid-June.


What are we you looking for in a qualified candidate? 

We are looking for individuals with great ideas, passion, and professionalism. Women accepted into the program will not only represent their brands, but they will represent GBNYC and our partner organizations. 

Will I get to pitch my company? 

Yes, the 6-week incubator culminates with a virtual pitch presentation and successful graduates will be able to pitch their newly developed pitch deck. There may also be an opportunity for grant funding based on our sponsors and grant availability.

What will I get out of this program? 

The She Means Business is a hands-on approach for women who have business ideas but don't know how to get them off the ground. In this program, we believe in "holding hands" because we want to give women access to business ownership at an accelerated rate. We don't think it should take you months or years to formulate a business and make your first dollar. All you need is 6-weeks of focus and a fantastic team behind you! Once, you complete the program, you'll gain access to our Alumni Network, ongoing events, and future SMBI Weekend Retreats.

Can I test out the program first, like a trial period? 

No, the 6-week incubator operates in real-time. We don't currently have the capability for participants to start and stop the program.

Will GBNYC or SMBI own stake in my company or require equity?

Nope! We believe women entrepreneurs should retain their own equity (as much as possible). Even if you create a billion-dollar company, we won't ask for a share. 

We have a Money Boss Guarantee which means we do not offer refunds because we don't want you to opt-out of your business. We call it tough love. If you are serious about starting a business, then you should be willing to make the investment and do the hard work. We don't want to help you give up your dreams, instead, we want to help celebrate your wins. With our Money Boss Guarantee, we celebrate you when you increase your business revenue by hitting the 4 or 5-figure mark (depending on where you start). That's right! Dinner, flowers, champagne, or a special gift is on us! If you're accepted into SMBI, that means we believe in you and you should believe in yourself as well!

Money Boss




Business Legal

Brand Like a Boss

Million Dollar Mindset



Money Moves Financial Workshop Video

Profit Plan Workbook 

Small Business Starter Kit