you're a boss in the making

Are you the type of woman who has always dreamed of owning your own business? What if GBNYC could help you significantly shorten your learning curve and work with you on a 6-week program to accelerate the success of your business? Would you be less likely to fail, be less frustrated and enjoy the process more? Of course! Not to mention it would ultimately save you tons of cash and quality time for your business. We what to help you save time  and avoid the costly mistakes that most new entrepreneurs make.

The She Means Business Incubator Program is an all-in-one resource to bring your business idea to fruition. Our team of business development experts’ will work with you for 6 weeks to develop your business, minimize startup fees, and attain the initial success you desire. 

To achieve any form of success as a young businesswoman, you need to learn from others that have already been there and done it. This is what mastery requires. Our research-proven methods are what many six-figure entrepreneurs used to make them successful in their business ventures today. So why not you?

That's why GBNYC created the 6-week Business Incubator Program and we are extending this invitation for you to join. The She Means Business Incubator Program will help you move from the ideation phase to the startup phase faster. We focus on establishing a solid business foundation based on a core mission and pillars of individual success. 

The 6-week hybrid program launches in March 2020 and 20 business owners will be selected to participate in the cohort. Participants will learn how to develop profitable and scalable business models.  At the conclusion of the program, participants will have the opportunity to pitch their company in the She Means Business Pitch Competition and potentially win the She Means Business starter grant. 

All participants must dedicate 5-10 hours per week to successfully complete the program. The program structure is meant to be time-efficient and accessible to business owners with full-time employment.



The 6-week Incubator Program is a good fit for:

  • Early-stage entrepreneurs that are in the ideation phase or have been in business for less than 3 years and/or have earned less than $10,000 in revenue

  • Ambitious women founders willing  to make a financial investment in their business

  • Self-motivated individuals who are able to dedicate 5-10 hours to self-paced learning and attend in-person masterclasses in New York City 

  • Women who possess a growth mindset and take responsibility for their own failures and successes.

The SMB Incubator is our do it together group program for self-motivated entrepreneurs who want to create a business both on and offline in a convenient way.

By following this program, you will take concrete actions in building a sustainable business enterprise. Our program facilitators work with a wide range of sectors to refresh and assist women grow their businesses and become outstanding bosses. 

Please note this program is not suitable for current businesses that have been in operation for more than 3 years and have earned more than $10,000 in total revenue.

Online course


The online program is comprised of 6 modules. Each module takes 1 week to complete.



Saturday Masterclasses meet every other week from 10 am-12 pm in a corporate meeting space in Manhattan. The first masterclass will take place on April 4, 2020


24/7 support is offered for the online course. Weekly mentor hours are available by appoinment.


We provide multiple funding resources throughout the program.  Successful participants will be eligible for entry into the She Means Business Pitch Competition, & the She Means Business Starter Grant.



Bonus enrollment kits will be sent to participants who fully enroll in the program by February 14, 2020. 

Kits include recommended business books, SMB swag & a special surprise from one of our program sponsors!

*Full enrollment status requires complete payment of the program fee by the Feb 14, 2020.

Application Deadline

What's Inside the Program?

Your Dream Team

CEO & Founder

Elle Jones



To Be Announced

Mindset Coach

Dayna Heckstall

Certified Clinician 



Jennifer Tsitsopoulos

Innovation Consultant

Financial Expert

To Be Announced

Applications are


Application Deadline Ends

January 31, 2020

Incomplete applications will not be reviewed or accepted.

Have a Question? We Have Answers!

Here are a few commonly asked questions about the program:


What is a hybrid program? 

A hybrid is a combination of online and in-person facilitation. Weekly assignments and modules will be available in an online course format. Live in-person business development sessions will occur every other week for the duration of the program.


Is there an age limit to apply?  

Yes, applicants must be at least 18 years old to apply and gain entry into the program.


Is the incubator program only for women? 

Yes, our mission is to create profitable female-led businesses. We will be developing a co-ed program shortly.

Are there any types of business SMB won’t accept into the program?

We will not accept illegal businesses of any kind into the incubator program. Additionally, we do not accept MLM (Multi-Level Marketing) businesses.

I don't live in New York City can I join the program? 

Yes, as long as you are able to travel to New York for the three (3) Saturday masterclasses and the pitch competition. If you are not able to enroll in the March 2020 cohort, please check back for updates on our soon to come digital cohort.


What are the topics of the Masterclasses?

All three (3) masterclasses align to the curriculum taught in the online modules. Masterclasses offered will be Business Legal, Brand Like a Boss, and Million Dollar Mindset.

Will there be an application fee for applying? 

Nope, there is no application fee required for this program.


How much of an investment would I have to make? 

The inaugural investment fee is $499. We wanted to make it affordable for new entrepreneurs while still providing a premium service. 


Will there be a payment plan? 

Yes! The payment plan is two (2) equal payments of $262.50. The deadline to setup a payment plan is February 28, 2020.


What are we you looking for in a qualified candidate? 

We are looking for individuals with great ideas, passion, and professionalism. Women accepted into the program will not only represent their brands, but they will represent GBNYC and our partner organizations. 

Will I get to pitch my company? 

Yes, the 6-week incubator commences with a pitch competition, and successful graduates will be able to pitch their ideas for funding. The best part is that all eligible pitchers will walk away a little richer with our "vote with your dollars" judging system. Whether you win or lose, you get to keep the money earned from attendees that voted for you. The grand prize winner will receive the She Means Business Starter Grant. The official pitch competition will take place on Thursday, May 7, 2020, from 7-9 pm at the National Black Theatre in Harlem.

What is the She Means Business Grant? 

The She Means Business Grant is a grant awarded to one (1) successful graduates of the Incubator program and winner of the She Means Business Pitch Competition. The grant is intended to help the winners fund their newly developed business idea.


What will I get out of this program? 

The She Means Business is a hands-on approach for women who have business ideas but don't know how to get them off the ground. In this program, we believe in "holding hands" because we want to give women access to business ownership at an accelerated rate. We don't think it should take you months or years to formulate a business and make your first dollar. All you need is 6-weeks of focus and a fantastic team behind you! Once, you complete the program, you'll gain access to our Alumni Network, ongoing events and our annual weekend retreat (location depends on the season).

Can I test out the program first, like a trial period? 

No, the 6-week incubator is partially live and operates in real-time. We don't currently have the capability for participants to start and stop the program. If you begin the program and wish to unenroll, we offer a 7-day money-back guarantee. After 7 days, we are unable to issue a refund (please see our refund policy for more info).

I enrolled after February 14, 2020, will I receive an enrollment kit?

Unfortunately no, full enrollment status is required by February 14, 2020, to receive a bonus enrollment kit. Enrollment status is granted once the program fee is paid in full. Program participants that enroll after February 14, 2020, will receive a She Means Business Signature tee regardless of when they enter the program.

Will Girl Boss NYC own stake in my company or require equity?

Nope! We believe women entrepreneurs should retain their own equity (as much as possible). Even if you create a billion-dollar company, we won't ask for a share. 

7 Day Money Back Guarantee. If you're not satisfied with the program, we will refund 100% of your program fee. No hassle! We only ask that you fully participate in the program for 7 days. Full participation includes completing assigned modules and attending the Live Week 1  Masterclass.  Failure to complete Module 1 and attend Masterclass 1 will result in the forfeit of the full program fee.  Eligible refund request must be submitted before April 8, 2020 at 11:59 pm EST. No refunds will be processed after April 8, 2020, at 11:59 pm EST. Refunds will be processed within 2-3 weeks. Due to the digital nature of this program, partial refunds will not be granted at any point during the program.



Business Legal

Brand Like a Boss

Million Dollar Mindset



Money Moves Financial Workshop Video

Profit Plan Workbook 

Small Business Starter Kit


SMB Graduates will become apart of the Alumni Network which includes annual membership incentives, private FB group, & exclusive access to our 2021 Beach Retreat at the Allegria Hotel being held on August 29-30, 2021.
Valued at: $1,200
Your Price: FREE (already included in your 2020 cohort fee. March 2020 cohort only)
Your alumni status doesn't have to end with your cohort year. All alumni are eligible to attend future retreats.