1. Choose the Right Platforms
Twitter, Snapchat, Instagram, Facebook, Pinterest.
..All different social media accounts with a different set of users. Which one is best for you? Know your audience and consumer! Find out your demographics and match that group to what platform they use!
2. Use Unique or Branded Social Icons on Your Website
Connect your social media sites on your website for users to easily access your different platforms!
3. Create a Calendar
Automation and calendar creation is key! Planning allows time to create thought out content. Not rushing during the last minute and hoping that it works!
4. Engage! Engage! Engage!
Would you be friends with someone who doesn’t talk to you? It’s imperative to speak with your followers, ask them what THEY want, and provide meaningful feedback. Also, most social media platforms algorithms promote brands that have high engagement!
5. Share Video
Video is the future. Whether it be behind the scenes Instagram stories or a timelapse from a networking event. Users are now faced with great quality video on a daily basis and expect to see that on your page!
6. Provide Value
Ask yourself- what am I giving to my followers and consumers? What are they learning from my brand’s social media accounts? Is my consumer less or more inspired after leaving my page?
7.Brand Partnerships and UGC (User Generated Content)
YOTPO conducted a study which found that 55% of converted customers interacted with user-generated content. First, choose which social network to run your campaign. Let’s say you pick Instagram, next choose your campaign goals along with your target audience. Instagram is best if you’re looking to incorporate images of your products in action while Facebook is great for sharing stories. Next, decide how you’re going to encourage your followers and clients to post about your business. An example would be: A local NYC club runs a weekly contest for a free cocktail when your tagged selfie is your entry ticket. They announce winners by re-posting the chosen selfies.
8.Create Targeted Ads
Take advantage of social networks audience data to target interest groups.
9. Contests and Giveaways!
Giveaway posts provide high engagement. Require your users to tag three friends and choose from that group to give a meaningful gift to!
10. Build a Community
Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to re-post your content, like your posts and become customers. Build a community around the brand and create a hashtag.